As the dust settles on yet another Apple WWDC, or Worldwide Developers Conference, we make a quick summation of all the things seen and learned today. For what it’s worth, many of the predictions leading up to the event proved to be true, with Apple unveiling both their new iOS 9 and Max OS X at the Keynote even in San Francisco. Apple went with the slogan “the epicenter of change” while promoting the event, which, besides being an odd choice of words given that this is earthquake country, proved also to be quite apt. It seems that more than ever, Apple is looking to diversify and branch out into new markets. CEO Tim Cook even took it upon himself in the days leading up to the event that it was at least partly Apple’s fault for the lack of tech diversity these days. There is however an underlying current of change that could be seen running through this year’s keynote, with Apple at least promising big changes on many different fronts. With this in mind, let’s run through the main things we learned today:
8. 100 Billion App Downloads
Each one of these events is typically riddled with facts and figures, casually thrown out especially at the beginning in order to create some form of context. While it would take a long while to go through all the facts and achievements Apple rattled off at the WWDC this year, there are one or two that stuck out. The main ones were big with a capital B, involving Apple quoting a figure of around $30 billion that they have apparently paid to developers. That can be compared to 100 billion, which is the amount of app downloads that the App Store has now seen, with CEO Tim Cook making a point of the passing of this milestone. Just to put that down in black and while, 100 billion is 100,000,000,000. No mean feat, as I’m sure you’ll agree!
7. Beats One
While the headlining aspect of Apple’s WWDC keynote this year was undoubtedly Apple Music (but more on this later) there is another musical sub-headline if you will that people are already getting excited about. Apple’s huge acquisition of Beats Electronics recently caused shockwaves around the world and really helped to state Apple’s intentions where music is concerned – as if people had forgotten the success of iTunes. But one question has been on the lips of Apple’s followers since that news was announced: what will become of Beats, and do Apple plan to change the products or the interface used. Well, the announcement of Beats One partly answers this, as a radio component and companion to Apple Music, it will be a 24/7 radio service offering exclusive content in cities like New York, London and Los Angeles.
Swift is one of those Apple projects that is still flying very much under the radar, if you’ll pardon the pun! It’s something that few websites picked up among the slew of “what to expect” articles that preceded this year’s WWDC – ours included! But Apple’s inclusion of Swift and emphasis of its features shows that it still means business and is still a priority. This year was the chance for Apple to unveil Swift 2, which is an upgraded version of the same programming language for iOS that developers love. The difference being that Swift 2 is completely open source, which is quite uncharacteristic of Apple but huge news nonetheless!
5. OS X El Capitan
We all knew that OS X would be announced at WWDC 2015 but the details were still yet to be revealed and one of those was the name! While Twitter pretty much guessed that it would be called El Capitan (a peak in Yosemite National Park) beforehand, Apple still confirmed it with their announcement. Without going into the specifics, we should note that El Capitan is available for developers from the get go, which is massive news. The public beta should be around come July time, with an upgrade for users dropping in the Fall – a free upgrade, of course.
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